Mr Market Miscalculates

Mr Market Miscalculates

Company Analyses

Ipsos

Decent story, compelling valuation

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Mr Market Miscalculates
Dec 07, 2023
∙ Paid

Ipsos ($IPS.PA) is a €2.2 billion market research company that conducts survey-based research services for companies and institutions globally across a number of different areas such as audience measurement, brand tracking and ad testing.

It was founded in 1975 by Didier Truchot with the goal “to deliver high value-added information that is accurate, re…

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